— Alex, Founder
769 Westminster St · Providence, RI
Why “Big Feeling?”
I am often asked about the significance of the name of my ice cream business, “Big Feeling.” A valid question — one I've been thinking about how to explain for quite some time.
The short answer: my friend Ben wrote a song with the same title and I was moved by it.
“This business was born out of a textbook spell of depression. When at times it felt hard for me to get motivated and to do the things I once loved, it seemed that cooking — nay, making ice cream — was always a trusted antidote to parting the grey skies.”
And even better was sharing that ice cream with those around me — you get to realize what ice cream means to people. Often, one little taste can open up neural pathways and unlock chambers in your memory bank straight to your childhood. Y'know, when the sun felt a bit warmer, sky a bit bluer, and when spending all the change in your pocket on a melty cone was, indeed, money well spent.
It's important to reconnect with those memories, especially in uncertain times. And I develop our flavors and recipes with that goal in mind. What can't easily be described can always be felt. And that's OK. A big feeling to have — just for you.
— Alex